No matter how much we might complain about our job and our insufferable boss, there are few among us ready to embark on an adventure called entrepreneurship. It is not only a matter of identifying a market opportunity – you need to be able to develop a strategy, plan, set up and manage the company, etc. And that is where the distinction between an entrepreneur and a manager lies. Entrepreneurs are often dreamers, college drop-outs bursting with great ideas and with enough drive and courage to put them into action. Once they build a company from nothing, they hire an experienced manager to run it, usually well-educated and a born organiser, so they can be free to move on in the quest for new opportunities. Typical examples are Steve Jobs and Richard Branson.
Whether you are a business wunderkind like Steve Jobs, or just an ordinary person fed up with working 10 hours a day for someone else and wanting to run a business of your own, the starting point is always the same – a business plan. Begin by investigating your industry, your market, your product and your financial situation. Then put together a business plan, setting out how you intend to operate your business (strategy, competition, management, etc.) and including all essential financial forecasts. A credible business plan will not only direct and guide your entrepreneurial journey, but it will also help you explain your business to a bank and other potential investors.