‘Nobody wants to do the selling’, says Alan J. Zell in his poem. However in our professional as well as private lives, we all constantly 1._ the features, advantages and benefits of a product or service (or even an idea) to a 2._ buyer, be it our partner, a teenage son or an important 3._, willing to pay the right price for our goods. In all these situations we are eager to 4._ — the sale, i.e. to come to an agreement on the pricing and services, which will result in an exchange of a product or service for money, for a promise that money will be paid, a 5.__ favour, or even just a smile.
In the commercial world, the business of sales is performed via a company’s sales department, whose activities are far more sophisticated than a mere 6._ over of goods to customers. What is more, a salesperson might not even see or talk to a customer directly but will nevertheless significantly contribute to a successful close of a sale by preparing a sales 7._ or writing a report on sales 8._. Naturally, it is impossible to imagine sales without a more or less close contact with the customers, which is usually the job of sales 9._ or sales reps. Whereas some work on leads only, i.e. with people or companies who have expressed interest in their products, others must employ other methods, like 10.__ calling or making sales pitches.
