I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
One has to be aware that both in our professional and our private lives, we all constantly 1. __ the features, advantages and benefits of a product or service (or even an idea) to a 2. _ buyer, be it our partner, a teenager or an important 3. , willing to pay the right price for our goods. In all these situations we are eager to 4. the sale, i.e. to come to an agreement on the pricing and services, which will result in an exchange of a product or service for money, for a promise that money will be paid, a 5. ___ favour, or even just a smile.
In the commercial world, the business of sales is performed via a company’s sales department, whose activities are far more sophisticated than a mere 6. __ over of goods to customers. What is more, a salesperson might not even see or talk to a customer directly but will nevertheless significantly contribute to a successful close of a sale by preparing a sales 7. _ or writing a report on sales 8. . Naturally, it is impossible to imagine sales without a more or less close contact with the customers, which is usually the job of sales 9. or sales reps. Whereas some work on leads only, i.e. with people or companies who have expressed interest in their products, others must employ other methods, like 10. ___ calling or making sales pitches.
