Glossary

How do we call the following concepts connected with brands? Complete the table:

1. BRAND _____ | extent to which a brand or brand name is recognised by potential buyers, and correctly associated with the particular product in question

2. BRAND _____ | the perception of a brand in the minds of persons; feelings, moods, emotions and connotations evoked by a brand

3. BRAND _____ | transferring the successful brand name to quite different products

4. BRAND _____ | the extent to which consumers buy or use a brand in preference to other brands; the inclination to continue buying the same brand

Fill in the gaps with the expressions from the glossary.

1. Our company would like to serve _____ and not only the local community.

2. He lost his job when he was found to have _____ some of the company’s money.

3. There seems little _____ of an end to the dispute.

4. We are still trying to get/gain a _____ in the Asian market.

5. These prices bear no _____ to the ones I saw printed in the newspaper.

6. She thinks they _____ her because she didn’t go to university.