Home / Financije / How About Being Green?

How About Being Green?

We won’t have a society if we 1. __ the environment.

Big businesses often feel threatened by the growing concern for the 2. _ and would rather close their eyes to the reality of the situation. However, it is difficult to deny that the climate is changing; it 3. _ to notice the increasingly hot summers, 4. _ and floods, as well as drastic weather changes. There is no doubt that nature’s raging 5. _ have been human-induced. In addition to our individual contributions to the 6. _ levels (the main culprit in the whole climate change story), businesses around the globe undoubtedly have a lot to 7. _ for. There is a saying that the only legitimate reason for the existence of business is profit. However, nowadays there are lots of 8. _ business opportunities to be exploited in response to climate change. While some people will despair, 9. _ entrepreneurs will find ways of making profit, the most obvious example of this being a boost in the sales of air-conditioners. 10. __ management has already proved its profitability; e.g. Houston-based Waste Management Inc. is a company where waste equals profit.

There are numerous ways of going green, both profitable for businesses and beneficial to the environment. As formulated by a representative of the United Parcel Service, one of the world’s largest package delivery companies, ‘managing 11. _ consumption and 12. _ gas emissions is a business opportunity – one that can improve the 13. _ line, reduce our impact and our customers’ impact on the environment and increase the long-term 14. _ of our company’. Companies that respond to the growing customers’ environment-consciousness by developing new hybrid technologies (such as Honda and Toyota) will not only increase revenues but also gain a competitive advantage. At the same time, they will avoid environmental lawsuits 15. __ for harmful practices as depicted in movies such as Erin Brokovich.

The key word in running a business today is 16. _. According to a widely-used and accepted international definition, sustainable development is: a development which meets the needs of the present without compromising the ability of future generations to meet their own needs. Being perceived as ‘green’ helps companies maintain their profitability. This is why many of them are so 17. _ on publishing Corporate Social Responsibility reports, in which they present themselves as good corporate citizens by pointing out actions taken for the benefit of the environment. Some companies 18. _____ it to such an extent that the phrase green washing has been coined, revealing their environmental concern to be a mere publicity 19. ___. To sum it up, going green 20. __ off both to the environment and to businesses.