Lidl UK launches new twitter price drop campaign

Lidl launched a new and innovative price campaign that encouraged Twitter users to tweet about Lidl’s products in order to lower the price in the run up to Christmas.

The ‘Lidl Social Price Drop’ (LSPD) will run from Monday 21st November to Saturday 17th December. During this four-week period, a new product will be announced every Monday on Twitter at 8am and the price drop will close the following day at 6pm.

Depending on how many tweets the products get over the 1.5 days, Lidl will drop the price accordingly on the Saturday for shoppers to buy in-store. The price drop will be announced via social media platforms Twitter and Facebook on the Wednesday, giving shoppers time to plan their shopping trip.

This new campaign shows how Lidl aims to stand out in the UK grocery market by doing things differently, but always with the customer in mind.

Other retailers could learn from this refreshingly different initiative, driving excitement over the festive period while promoting products and price using simple social media tactics.

Facebook users can now order food from restaurants directly from their Facebook pages in the US.

Facebook users simply click “Start Order” on any restaurant’s Facebook page that uses Delivery.com or Slice.

The social network has partnered with Delivery.com, a food-delivery start-up operating in about 40 US cities, to provide any restaurant with the ability to take orders on their Facebook pages.

Facebook has built a new tool for displaying menus and ordering information inside Facebook pages. Any business that’s currently signed up for Delivery.com will see its delivery-ordering information automatically added to its Facebook page.

Customers can pay with a credit card they have on file with Facebook, and they don’t need Delivery.com accounts. Customer service issues that fall beyond the remit of the restaurant (payment issues, for example), will still be handled by Delivery.com.