Turkish retailer Migros launched its ‘floating full-service store’, a 40 metre yacht called ‘Migros Deniz Market’ (Migros Sea Market).
Operating over the summer, the yacht aims to meet the needs of customers in the coastal areas of Fethiye and Göcek between 09:00 and 17:00 and the Fethiye harbour between 19:00 and 22:00.
The yacht offers a retail space of over 2,000 sq. m and stocks over 500 items, including fresh produce, meat, bakery and deli goods, as well as a range of non-food products. Products will be priced the same as those in other Migros stores. The boat will also offer an ATM service.
Customers with their own boats can also gain access to the Migros yacht.
Sailors will be able to track the location of the yacht.
This development is a creative way to better meet the needs of shoppers, as well as capitalising on passing seasonal trade from other boats.
In related news, Casino has revealed its launch of ‘Casino on Board’, a grocery delivery service for people on boats in the south-east of France.
