The store is located at 2131, 7th Avenue, Seattle, WA, on the corner of 7th Avenue and Blanchard Street.
‘Amazon Go’ is a new digitally enabled convenience store, which is approximately 1,800 sq ft in size. Amazon claims to have created the world’s most advanced shopping technology within the store, allowing shoppers to have a ‘Just Walk Out’ shopping experience.
The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. All the shopper needs is an Amazon account, a supported smartphone, and the free Amazon Go app.
The ‘Just Walk Out’ technology automatically detects when products are taken from or returned to shelves and keeps track of them in a virtual cart. This enables shoppers to walk straight out of the store. Their Amazon account will then be charged, and they will be sent a receipt.
The Amazon Go store is currently only open to Amazon employees, for a testing period, but will be open to the public in early 2017.
Amazon’s new food store highlights its ambitions for the food and grocery market. Utilising its technological capabilities will make it an appealing proposition for shoppers that are looking to shop as quickly and conveniently as possible.
