Tesco Labs has collaborated with IFTTT (IF This Then That). IFTTT is an online platform for joining together different online accounts. By joining accounts the user can set ‘triggers’ and ‘actions’. For example, if you change something in one online account a predetermined change will take place on another account.
Tesco has created its own channel on IFTTT with two ‘triggers’ and a single ‘action’. Users can now trigger any other action on IFTTT if the price of a Tesco product changes or if it goes below a certain price. On the action side the user can use any of the triggers to add a specified item into their basket. See the image on the left for examples, i.e. if salmon falls in price (trigger) add it to my basket (action).
Helping shoppers with routine missions and prompting them to buy products based on their own preferences is a good way to build loyalty and increased purchases.
This innovation is a nice move towards the Internet of Things, however, it will require shoppers to register to use it and this is only likely if shoppers are made aware of this new tool.
