Samsung Electronics Australia partnered with local retailer Woolworths to bring the Woolworths app to Samsung’s Family Hub refrigerator, which enables shoppers to buy groceries directly from the smart refrigerator.
Through a customised app, users will be able to order Woolworths groceries directly from the Family Hub, which shows on a 21.5” LCD touchscreen.
Shoppers can shop on screen or start a shopping list on their smartphone and then display on the fridge’s screen. The refrigerator has a built-in door camera so owners can see the contents of their fridge from the screen on the door, and also on their phone. This is designed to help shoppers know the contents of their refrigerator when they are not at home, for example when in a supermarket.
This is not the first connected fridge in the market. But it is a novel move for a home appliance manufacturer to work with a retailer, which makes “shopping from your fridge” no longer a concept but a reality. The wide range of functionalities it offers, plus the connectivity it has with mobile apps, enables it to create easy and engaging shopping and home cooking experiences.
