As the collaborative economy develops and the ‘last mile’ becomes a new battleground for industry, leading Scandinavian discounter REMA 1000 has developed an app called VIGO, a shopping and delivery solution in Denmark.
The retailer will encourage people to shop on behalf of others and then deliver the shopping to a destination of the buyer’s choice.
Ahead of the launch on October 25th, the retailer is running a recruitment competition to encourage people to become deliverers. By signing up, people can win a Macbook Pro, an Apple iPhone 7 or a scooter. Recruits can typically earn DKK 40 – 70 (€5.37 – €9.38) per hour depending on how many products are ordered.
This initiative should allow REMA 1000 to reach a wider audience of shoppers who are looking for increasingly convenient delivery solutions. In addition, paying people to ‘pick’ and deliver goods helps the retailer achieve its low cost operating model, as this initiative does not require a significant level of investment, unlike traditional online fulfilment services.
