Cover letter/Popratno pismo

Now that we know how to compose an efficient curriculum vitae and a letter of recommendation, it is time to take a look at another document that is most frequently sent to a potential employer: a cover letter or a letter of application. The best way to think about a cover letter is that it is your opportunity to introduce yourself to a prospective employer beyond your qualifications or work experience. Most importantly, do not just reiterate your CV, but rather generate the employer’s interest in interviewing you.

Remember, a successful job application packet (a CV and a cover letter is the most common combination) will not get you a job. But they can get you an interview, which may ultimately lead to you getting a job offer. If at all possible, find out who the job application is going to. It is much more professional to address a cover letter to Dear Mr./Ms. X, rather than use ‘To Whom It May Concern’. In addition, use a colon (:) after the greeting line, and not a comma (,) because a colon is more appropriate in formal English writing.

Use the first paragraph to generate prospective employer’s interest, and to demonstrate your knowledge of their company. Use the Internet or your personal or professional network to find out some basic facts about the company. This step demonstrates your entrepreneurial spirit and makes you appear more competent and genuinely interested in the position.

In the second paragraph, demonstrate how you can add value to the company. Keep in mind the audience that will be reading your letter. The potential employer wants to know whether you are indeed a good candidate for that position. Therefore, do show how you can contribute to their business. Provide specific examples from your background to demonstrate this point. The more specific you can be, the better.

In the final paragraph, thank them for their time and consideration. You may also add a paragraph with enclosures. For example, you may say Enclosure 1: Curriculum Vitae; Enclosure 2: References. Remember at all times to focus on the employer and how hiring you will be beneficial to them. Do not talk about how that position will advance your interests or career. So, be honest about your qualifications and experience without undermining your chances of being invited for an interview.